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Home » WordPress231 » 2008 » 03 » 07 » Patterns for Customer Relationship Management
Patterns for Customer Relationship Management
March 7th, 2008
Here are a number of patterns for common Customer Relationship Management strategies:
- Up-sell product versions
- Sell the services
- Sell the warranties
- Sell the prerequisites
- Sell perks (priority, etc.)
- Sell licenses for extended use
- Retain existing customers
- Increase the share of expense of existing customers
- Reach out to new customers
- Penetrate under-served segments
- Introduce new products and services
- Use new channels
- Expand the use of existing channels
- Enter new markets
- Tighten and expand the relationship with partners
- Franchise






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