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Home » WordPress231 » 2008 » 03 » 07 » Patterns for Customer Relationship Management

Patterns for Customer Relationship Management

Here are a number of patterns for common Customer Relationship Management strategies:

  • Up-sell product versions
  • Sell the services
  • Sell the warranties
  • Sell the prerequisites
  • Sell perks (priority, etc.)
  • Sell licenses for extended use
  • Retain existing customers
  • Increase the share of expense of existing customers
  • Reach out to new customers
  • Penetrate under-served segments
  • Introduce new products and services
  • Use new channels
  • Expand the use of existing channels
  • Enter new markets
  • Tighten and expand the relationship with partners
  • Franchise

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