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The 3 Concentric Views: Strategic, Operational & Tactical

This series of patterns patterns for thinking and visualizing reality.
Principle of the pattern
The same reality can often be seen differently depending on the perspective you you observe it from. This is true for a landscape, a scene, as illustrated (more or less successfully) by the recent movie Vantage Point. In the movie, various characters see [...]

Patterns for Customer Relationship Management

Here are a number of patterns for common Customer Relationship Management strategies:

Up-sell product versions
Sell the services
Sell the warranties
Sell the prerequisites
Sell perks (priority, etc.)
Sell licenses for extended use
Retain existing customers
Increase the share of expense of existing customers
Reach out to new customers
Penetrate under-served segments
Introduce new products and services
Use new channels
Expand the use of existing channels
Enter new markets
Tighten [...]

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