Gen Y + Gen X > 1.5 x Boom

I have always liked the style (and obviously seriousness) of Deloitte publications.

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April 26, 2008 | Filed Under Facts, Trends | Leave a Comment 

Intranet trends

As I was doing some competitive research on Enterprise 2.0, I found this report by Intranet Benchmarking Forum, dated 02 January 2008, on Intranets and Portals Trends for 2008. In a nutshell? Prime time.

Where are intranets and portals going in 2008 and beyond? What will be the hot topics for intranet managers? The IBF charts the trends to look out for in the year ahead.

  1. High-level workflow: Intranets will become increasingly broad digital environments for carrying out work tasks. Among IBF members running more advanced and effective intranets, there is a strong focus on using the intranet to give employees access to value-adding online services. 
  2. News in decline: Screen real estate given over to news will decline as a heavy focus on news struggles to prove its value. In contrast to what many communications people running many ‘early generation’ intranets might think, staff do not have an insatiable appetite for top-down news and announcements about the company. 
  3. Collaboration and community: User-generated content will help build connections and encourage better information flow around the organization. SharePoint will continue to be in the vanguard – more than half of IBF members are now using the system as the basis of, or in tandem with, their intranets. 
  4. The ‘under web’: Intranets will become two-tier environments, with an ‘official’ more formal intranet, and a ‘dark web’ or ‘under web’ where social software tools are widely used. Increasingly, the intranet ‘landscape’ will extend beyond the firewall to include things like Facebook, which will become part of users’ wider online working environments. (However, Facebook and other similar tools can never adequately replace the corporate intranet or portal). 
  5. Universal access: As remote and home working increase, so does the need to deliver intranet services anywhere/anytime. Busy managers need to be able to access vital information on the intranet, or take full part in a web meeting, even if they’re parked in a lay-by using a PDA. 
  6. Lovely user experiences: Intranets will go through a design renaissance with dull design replaced by engaging user interfaces. Attractive visual design is not, after all, the enemy of usability; if it is done well, which includes proper user testing, it can be an important ingredient in driving intranet usage and effectiveness. 
  7. Culture and brand hubs: Advanced intranets will perform a larger role in building culture and brand for the organization. This is particularly so in global organizations that need to foster a sense of global and local identity.

This article is based on the introduction by IBF chairman and chief executive officer Paul Miller to the latest IBF member directory (available only to IBF members), as well as recent IBF research. For more of Paul’s thoughts, see the IBF blog for December.

If you want to see more articles and trends like these, you can check the Intranet Benchmarking Forum.

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March 25, 2008 | Filed Under Articles, Trends | 3 Comments